This, being beyond aware of the price tag, buying the store brand when you know it is just not as good but it is 10% less expensive. Waiting until there is a sale on soda and going through the line five or six times so you have mixer for the parties your co-workers expect you to throw, even though they have two incomes no kids and you have two kids in college and one in highschool. But since your the boss you must be making enough money to throw weekend bashes — yea sure you becha. maybe 50 years ago, not so much anymore. With both of us working we just scrape in at the top of the family of three number and there are five of us…